Global GTM & Experiential Marketing Leader

Designing revenue-driving experiences across regions, teams, and growth stages

I am an award winning global marketing and go-to-market strategy leader with over a decade of experience building experiential programs that drive measurable business impact. I specialize in transforming events, hospitality, and integrated activations into strategic growth engines that accelerate pipeline, deepen customer engagement, and support revenue outcomes across B2B and B2C audiences.

I have owned and scaled global experiential portfolios and teams across North America, Canada, LATAM, EMEA, and APAC, leading programs from early concept through execution and optimization. My work sits at the intersection of brand, demand, and sales enablement, ensuring experiences are not only compelling, but commercially effective and designed to perform at scale.

What I Lead

I lead global experiential and event strategy aligned directly to go-to-market objectives, partnering closely with cross functional and regional teams to ensure experiences support growth at every stage of the customer journey.

My scope includes global ownership of experiential strategy, portfolio planning, and execution across regions, as well as leadership of cross functional internal teams and external agency partners. I oversee budgets, production models, and operating frameworks that balance ambition with cost discipline, sustainability, and long-term scalability.

How I Work

My approach is deeply customer-obsessed and grounded in clear business intent. I start with audience needs, context, and readiness, then design experiences that feel intentional, relevant, and valuable rather than performative.

I operate collaboratively, working shoulder to shoulder with cross functional partners from strategy through execution. I prioritize clarity, thoughtful design, and accountability, ensuring programs are well built, well executed, and continuously optimized to deliver meaningful engagement, qualified demand, and measurable impact.

Where I’ve Made Impact

I have led and scaled flagship global user conferences, third party industry activations, hospitality programs, modular exhibit systems, campaigns, and hands-on enablement experiences. My work spans owned and sponsored environments, live and virtual formats, and markets across North America, LATAM, EMEA, and APAC.

Across these programs, I have established experiential as a core pillar of the go-to-market engine, supporting lead generation, pipeline acceleration, customer trust, and long-term brand growth through intentional, performance-driven design.